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News > Marketing (10)

The Relationship Between Graphic Design and Social Media

Marketing
Rozz Cottrell
May 10, 2023
Over 4.9 billion people are using social media, which is over half of the world’s population. For businesses, an effective social media presence is a must. But what makes a social media presence effective? Visual imagery is the foundation of any decent social media presence and has an important relationship with social media content and […]

5 Signs You Need to Outsource Your Social Media Marketing

Marketing
Rozz Cottrell
March 22, 2023
Are you spending too much time, or not enough, on content for your business? Unsure what’s right to post about? Don’t know which platforms would be best for your business? Small to medium businesses often think that it would save time and money to create their own content. Sometimes, this can work. But for most […]
Illustrated people sat or leaning on a Facebook thumbs up like button.

How to Set up a Facebook Business Page

Marketing
Rozz Cottrell
January 17, 2023
Facebook isn’t just a platform to post photographs of your dinner, or your latest meet up with friends… increasingly, Facebook is used by businesses to meet marketing goals. If you are realising you need to start investing in marketing your business online, but you’re unsure how to start, this article will walk you through setting […]
Image of a laptop with the words 'digital marketing' above it. Icons are illustrated for mobile, video, seo and social networks, etc

The 7 Reasons Why You Need Digital Marketing

Marketing
Rozz Cottrell
October 3, 2022
Digital Marketing is critical for business expansion, it can literally and figuratively place your business ‘on the map’. 54% of individuals survey social media to research products they wish to purchase, which means there are a lot of people using social media platforms to make decisions.
Image shows a person holding a smart phone with social media apps on it. Iphone.

You Need to Know About These Social Media Updates

Marketing
Rozz Cottrell
September 15, 2022
It seems like every day, there’s new things to learn on social media. Staying on top of the latest social media updates will ensure your business is in the best position to respond accordingly and make use of any new tools at your disposal! Read on for the latest updates by platform. Twitter Testing the […]
Image shows a lady sat on her phone, smiling, in a brightly lit natural room

What is Brand Awareness?

Marketing
Rozz Cottrell
August 18, 2022
Brand awareness is a vague term. It essentially describes how ‘aware’ or familiar audiences, (or potential consumers), are of a brand and its products. It’s important to create for three reasons: It builds trust. Evidence that your business is active and engaged in the community demonstrates that you are trustworthy, and can be relied upon. […]
Woman looking at imagery - representing digital images, the images are floating in the air like projections

The Psychology of Visual Advertising

Marketing
Rozz Cottrell
August 2, 2022
Visuals are designed to be seen and perceived. Visual imagery in advertisements is all around us, all the time, permeating our day-to-day lives. It has even been estimated that the average person may see 6,000 to 10,000 ads every day. Think about all the content that is promoted on social media platforms, think about banner […]
Illustration of Computer screen, a web page with Google search results on it, a rising graph and a person with a mega phone. These illustrations communicate how search engines may rank content higher if their websites are optimised. This represents the topic of our blog visually. It is on a pale blue screen.

How Can a Business Directory Help You Achieve Your Goals?

Marketing
Rozz Cottrell
July 19, 2022
A business directory is not just a list of businesses and their details, but a method of achieving your business goals. They are sometimes neglected by businesses, but they should not be. In this article, we will delve into what a business directory can do for you, and why you should include it as part […]
TikTok application shown on a phone screen (with a young person dancing to hip hop). Placed on a blue to pink gradient background.

Using TikTok for Business: Tips & Tricks

Marketing
Rozz Cottrell
July 12, 2022
You’ve probably heard of TikTok, the social media application with over 1 billion active users and counting. Although it is true that some of TikTok’s content includes silly dances, comedy and challenges, there’s potential for TikTok to become a vital part of your marketing strategy.   If your target audience is the younger generation, you’re […]
Picture of someone holding a mobile phone with likes and engagement popping up in bubbles. Has a blue and yellow bright colourful background to mimic digital landscape.

Why Social Media Needs to Be Part of Your Marketing Strategy

Marketing
Rozz Cottrell
June 30, 2022
If you’re not on social media, you should be. In-fact 67% of marketers strongly agree that social media is important to marketing strategies. Before the internet became so important, typical marketing strategies focused on telemarketing, email, print and television. However, since the rise of digital, it has become essential for businesses to be online. Of […]