A business directory is not just a list of businesses and their details, but a method of achieving your business goals. They are sometimes neglected by businesses, but they should not be.

In this article, we will delve into what a business directory can do for you, and why you should include it as part of your marketing and advertising strategy.

What can a Business Directory do for you?

It...

1. Improves your SEO with backlinks.

Search engines such as Google work to ensure the best user experience. This means that search engines prefer sites with high relevancy, usefulness, and user-friendly navigation.

Search engine optimisation makes sure that your website, and by extension, your business, seems trustworthy. A backlink coming from outside your site, but linking to it, validates your website. This is a positive gain and can be placed alongside traditional SEO approaches to ensure Google recognises your website as legitimate.

2. Provides a good impression to potential customers.

Not only does a listing in a business directory suggest you are trustworthy to a search engine like Google, but it also shows potential customers and other businesses that you are active in the business community, have a marketing strategy, and are invested in your own success.

3. Magnifies your brand awareness.

People can only buy your products or services if they are aware of your business and reminded of what problem you can solve for them. You don’t just need sales, but to be recognised and remembered by others for that service.

If anyone is looking for a service such as yours, or simply looking at a website with an online business directory, they will see your business. Even if they weren’t looking for your service originally, they may read about you, and decide you do have something that they’re looking for. This opens your audience out to more potential customers, which is one step closer to achieving brand awareness.

4. Boosts your discoverability.

As mentioned, backlinks improve your SEO. One of the reasons SEO is so important is to achieve that high relevancy, as this directly affects your ability to be discovered on Google and rank high in search. This is, of course, how your customers will likely find you, so it is very important to prioritise boosting your discoverability

5. Enhances your local presence.

Don’t underestimate the power of a local presence. A lot of people use the search term ‘near me’ after their search term, especially on mobile, when they are looking to solve a problem fast. Having your business listed in an online directory therefore allows these local customers to find you easier and more quickly, because of the boost to your discoverability.

Listing your business in an online directory is extremely beneficial now businesses are relying on the digital more than ever.

Our business directory is growing, and we want you to be part of it. List your business free in our online directory until the end of August (normally £99), by clicking this link. If you are reading this after 31^st of August, do visit this link to get into contact about being in our directory.

*offer still on at time of writing (18/07/2022).