Welcome to Pulse Magazine - previously Paramount Media Magazine. Bringing you topical news and features from the heart of the business world. In this edition - Ruthlessness, business weakness or your secret weapon? , 'wellbeing washing' and how to avoid it, and how businesses can adopt AI to connect with Gen Z. All this plus business news from the North East region.

In this edition : Managing annual leave requests, sustainable business travel, overcoming seasonal slump and lead generation tactics that work.

In this edition: Harnessing the power of AI: transforming business operations in the digital age, The evolution of SEO in the age of AI, How to automate affiliate marketing.

In this edition: Supply chain cyber attacks, budget tax cuts pressures NHS, employment law update 2024.

In this edition : AI on the rise: the importance of humanness in hiring, plugging the gender imbalance in leadership, and what's happening with empty property relief?

In this edition:  Why its ok to take a mid career break, an experts guide to earning over £500 extra for christmas, and how the UK can improve staff sickness and absence.

In this edition:  A guide for first time managers and leaders, secret to success - 4 ways to grow your business with people at heart, and employee management experts answer commonly asked questions about the challenges of remote working.

In this edition :  How to create a learning and development strategy, How the metaverse is being used to stop discrimination in the workplace and 4 low cost ways to improve customer care.

In this edition : Would you trust the advice of an AI business coach?, the benefits of hybrid marketing, and how the metaverse is addressing the impact of social anxiety in the workplace.

In this edition : Nostalgia Marketing : the effectiveness of relating your business to the past, The most in demand healthcare jobs in the UK, Brand loyalty and The future of crime fighting: innovative technology to protect your business.